Specialists in flower delivery.
Combining modern technology with traditional floristry.
Flowers Across Australia
Our roots are in bricks and mortar, having owned a successful small florist in the leafy Melbourne suburb of Hawthorn, we know what it means
to people to have a personalised and friendly service with expert advice.
At the same time, whilst we were still working from our shopfront, we realised that people were increasingly looking for a convenient and efficient
online service, but were frustrated with their choices. It seemed they could either support their local florists somewhat clunky website that wasn't
particularly user friendly, but at least is was local - or use a website that was really just an order gathering call centre.
The results of their choices meant sometimes inconsistent service, particularly with the order gatherers that took a slice of the money, before passing
the order on to one of many florists that may or may not be able to fulfil the order as expected.
We (founders Nadina Hughes and Rob Lambert) felt we had the unique skill set to tackle the problem, with Nadina providing the floristry skills
and Rob the technical know how, to achieve a service that would provide stunning flowers, expert florist advice and an effective and efficient
website and delivery system.
We now provide the same great floristry service directly to Melbourne and